Guy Laroche

About Guy Laroche


Guy Laroche was a French fashion designer and founder of the company that bears his name. The company's first foray into perfumes began with legendary Fidji for women, in 1966. The first men's fragrance from Guy LaRoche was 1972's Drakkar, which was later eclipsed by its more successful flanker, Drakkar Noir, in 1982.


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