Viktor & Rolf

About Viktor & Rolf


From fashion artists to fragrance artists. In 2005 the Haute Couture Designers launched their first feminine fragrance, Flowerbomb, that officially created the union between haute-couture and haute-perfumerie for them. Fragrances are such a strong medium to tell stories and ultimately that is how we see ourselves: as storytellers." The big difference between creating a fragrance is probably that with fashion and with a fashion show, there is a big gap between what we present on the catwalk and what ultimately ends up in "real life". Fragrance is much more immediate, and much more complete. So through a fragrance you can tap into the dream, the fantasy much more easily than with fashion.


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